Framer
Apr 2, 2025
SEO for Framer Sites: A Beginner-Friendly Guide
Learn how to improve SEO on your Framer site with simple, non-technical tips. This beginner-friendly guide covers page titles, alt text, headings, redirects, and more to help your blog or business rank on Google.
Building your blog or website in Framer? Great choice. It's fast, beautiful, and easy to use. But how do you make sure people can actually find your site on Google?
This guide covers the basics of SEO (Search Engine Optimization) for Framer, in plain language. Whether you're a blogger, freelancer, or business owner, these tips will help your site appear in search results—and attract more visitors.
What is SEO and Why Should You Care?
SEO means making your website easier for search engines like Google to understand and recommend. When your site is well-optimized, it can appear higher in search results—leading to more clicks and free traffic.
For bloggers, this means more readers. For business owners, more potential customers. And for everyone: more visibility.
How SEO Works in Framer
Framer offers several helpful SEO features out of the box:
What Framer Does Well:
Fast loading and mobile-friendly by default
Clean, readable code
Built-in sitemap and robots.txt file
Easy to set page titles, meta descriptions, and URLs
Built-in analytics (privacy-friendly)
Where You’ll Need to Help:
Manually writing SEO-friendly content
Using the right headings and structure
Adding alt text for images
Managing redirects when URLs change
Promoting your content to earn backlinks
6 Ways to Improve SEO on Your Framer Site
1. Set Page Titles and Descriptions
In Framer, open a page, go to Page Settings, and enter a unique title and description. This is what shows in Google search results.
Example:
Title: Healthy Recipes | Anna’s Kitchen
Description: Easy and healthy dinner ideas in under 30 minutes.
Use clear, keyword-focused language.
2. Use Headings Properly (H1, H2, H3…)
Use one H1 per page (usually the page title), then organize your content with H2 and H3. This helps both readers and search engines understand your structure.
3. Add Alt Text to Images
Click an image and fill in the “Alt Text” field. This helps search engines know what the image is about and improves accessibility.
Example: alt="Chocolate chip cookies on a tray"
4. Create a Custom 404 Page
Make a page named “404” in your project. Add a message like “Page not found” and link to your homepage. This helps lost visitors find their way back.
5. Set Up Redirects
If you change a URL, go to Site Settings > Redirects and set up a 301 redirect from the old path to the new one. This keeps search engines and users on track.
6. Use Framer CMS for Blogs
If you're blogging, use Framer's CMS to create consistent, well-structured posts. You can customize SEO for each post using fields for title, description, and slug.
Track Your SEO Progress
Use Google Search Console
Submit your sitemap (
/sitemap.xml)Monitor which keywords bring traffic
Fix indexing or mobile issues
Choose an Analytics Tool
Framer Analytics: Built-in and privacy-friendly
Plausible / Umami: Simple, GDPR-compliant alternatives to Google Analytics
Final Tips
Write helpful, clear content
Use keywords naturally in your headings and paragraphs
Link between your own pages
Promote your site on social media or through collaborations
Framer gives you a solid base for SEO. With a few extra steps—like setting titles, organizing content, and monitoring performance—you can turn your beautiful site into a discoverable one.
Let me know if you'd like this formatted for Framer CMS or as a downloadable Markdown version.